HotelsMag March-April 2022 | Page 10

Welcome lounge by designer Matteo Thun at The Julius in Prague
TRENDING

Epicurean icon brings hybrid to central Europe

VIENNA ’ S MEINL FAMILY LAUNCHES TECH-LED , F & B DRIVEN , APARTMENT-STYLE BRAND WITH AN EYE FOR OPPORTUNITIES IN EUROPE AND IN THE U . S .
by JEFF WEINSTEIN , EDITOR IN CHIEF

The emergence of The Julius brand in Prague continues to prove the winds of change continue to blow .

A Viennese gourmet food brand from the Julius Meinl family is jumping into the hybrid hotel space with a tech-led , apartmentstyle offering that includes coworking and communal social spaces , lounges , and on-site retail and F & B . The Julius is launching in Prague this Spring with further openings planned for Belgrade and Budapest . Longer term , the Meinl family wants to further expand the concept – first in central Europe .
The Julius will offer 168 shortand long-term apartment-style residences complete with living rooms and separate bedroom spaces , with many featuring an open-plan kitchen . Homey features will include oak wood floors , soft linen sheets and contemporary bathrooms .
The Julius will also offer techenabled services , self-check-in and contactless room entry , as well as on-site shops and restaurants
8 hotelsmag . com March / April 2022