The Ultimate in Luxury . A Unique Soft Brand Model with a High-Performance ROI .
The BW Premier Collection ® by Best Western provides independent hoteliers the opportunity to retain their local identity and individuality while locking-in all the advantages of a global powerhouse .
Independent upscale hotels in primary or destination markets will benefit from :
Best Western ’ s negotiated OTA margins No Property Improvement Plan ( PIP ) required Flexible contracts Participation in our award-winning loyalty program Best Western Rewards ®
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Each Best Western ® branded hotel is independently owned and operated . Best Western and Best Western marks are service marks or registered service marks of Best Western International , Inc . © 2017 Best Western International , Inc . All rights reserved .