MARCH 2016
VOL . 50 , NO . 2
FEATURES
SPECIAL REPORT
The app game
Hotel apps have become the norm . And with quantity and competition for attention increasing , creating an appealing , effective app has never been as important . Hotel apps generally fall into two categories : traditional booking and rewards tools , and contextual apps . Despite offering two distinct value propositions , the goal remains the same : Drive sales .
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REGIONAL PROFILE
Latin America
Latin America ' s story changes dramatically depending on where you look : While it may be at least two years before Brazil regains its footing from the recession that started last year , patience is paying off for Mexico , which hit its stride as a tourist and business destination .
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F & B
Tabletop : Mix and match
Whether a restaurant aims to refl ect a casual comfort or classic formality , the mixture of vintage and modern , color and shape — and even era — takes careful composition and a light touch . The style works nearly everywhere , whether it ' s at a " see and be seen "” venue or on a barnwood plank table next to a bonfi re .
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