MARCH 2015 VOL . 49 , NO . 2
 7 Editor ’ s Diary
 Lifestyle evolution
 12 Global Update
 The Cuba challenge
 Marriott partners with Snapchat
 Dalata helps revitalize Ireland
 Début , Hyatt Centric take bows
 30 Design
 Virgin Hotels Chicago
 50 Technology
 The evolution of SEO
 57 Supply Line 60 Products
 Tabletop , entertainment , outdoor furniture
 72 Lagniappe
 Pera Palace Hotel Jumeirah ’ s Pinar Kartal Timer
 ABOUT THE COVER
 Located in the historic Old Dearborn Bank Building that dates back to 1928 , Virgin Hotels has fi nally launched in Chicago with 250 guestrooms and suites , referred to as “ chambers ” by the brand with British roots . Perhaps the most noteworthy element of the hotel is The Commons Club , a two-story bar , library and restaurant with Chicago star chef Rick Gresh at the helm . The space features local entertainment programming and a happy hour that includes free cocktails ( not just beer and wine ) each night . Read more in Design starting on p30 .
 2 HOTELS March 2015 www . hotelsmag . com