M a r c h 2 0 15
VOL . 49 , NO . 2
SpecIal reporT
Loyalty , next
Most experts agree loyalty programs are as important as ever . However , these programs are fast evolving and , in many cases , becoming much more complex as hoteliers try to engender loyalty and trust of a wider range of guests . How are companies responding to these challenges and turning them into opportunities ?
Creating Hospitality
JANDA Premium Porcelain
24 XX
37 XX 44
F & B
Tabletop : Fine dining
At Fontainebleau Miami Beach , white linen tablecloths are no longer a fine dining staple and glassware is simple so as not to distract from the restaurant ’ s overall design and food . Fine dining tables are evolving , and while some F & B directors are choosing a more simplistic tabletop display , others are incorporating vintage items in an altered form .
The InTervIew
Frank Fiskers
Scandic Hotels , Stockholm , stands alone in the Nordics and has its plate filled with plans . The company recently acquired neighboring Rica Hotels , wants to grow outside the region , is launching a new brand and preparing for an IPO . CEO Fiskers spoke to HOTELS about his vision for Scandic as well as the challenges he continues to face along the way .
Attention ! New Series
Janda – Your stylist for appealing food presentation