HotelsMag March 2015 | Page 54
Dancing to the algorithms
For e-marketers , search engine optimization ( SEO ) is as crucial as ever for driving online bookings , but it ’ s an ever-shifting game .
contributed by BrEndan ManLEy
50 HOTELS March 2015 www . hotelsmag . com
HotelsMag March 2015 | Page 53
HotelsMag March 2015 | Page 55