FEATURES
JUNE 2019
Vol . 52 , No . 5
WE MAY BE TALKING 2019 NOW , BUT THE TRENDS OF 2020 ARE ALREADY PRESENTING THEMSELVES , AND HOTELS ARE LOOKING FIRMLY FORWARD , NOT BACK . WELCOME TO THE HOT ISSUE .
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SALES AND MARKETING
A lot of attention in the loyalty space in the past year has focused on integration : Marriott with Starwood and now Bonvoy ; Accor ’ s rebrand and relaunch of its own program . Meanwhile , Airbnb inches ever closer to the traditional hotel space with its acquisitions and investments . And looming , always , is the rise of the Chinese traveler and guest — a phenomenon for which smart hotels must prepare .
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DEVELOPMENT
Co-working . Low-cost startups with a penchant for guest-driven experiences . A move in China toward midscale offerings . And luxury , luxury , luxury .
ZIEHER . COM