HotelsMag June 2016 | Page 46

F & B

F & B

Food gets Famous

Chef Jean-Luc Vasseur ’ s Christmas cake is presented with a QR code linking to the recipe and video instructions , below , filmed at the hotel ’ s kitchen .
Everyone loves to take pictures of their food . That includes chefs , whose photos can capture a worldwide audience , so Fairmont Hotels & Resorts encourages their chefs to reveal what goes on behind the swinging kitchen door by sharing their Instagram accounts through corporate and hotel channels . Chef Eraj Jayawickreme of Fairmont Winnipeg shares photos with thousands of followers . His cuisine takes center stage , but the photos offer a more personal glimpse into his life , too . The hotel ’ s aim is to help the guests feel more connected to the chefs , even if they don ’ t meet in person .
Cocktails are grabbing the social media spotlight , too . Bacchus Bar at the Hotel Vintage in Portland , Oregon , garnishes and stencils its cocktails to encourage imbibers to share on their own feeds before they drink up .
QR codes , on the other hand , are showing up in a unique way . The Ritz-Carlton Shanghai , Pudong is working on a demo that would put the square code right on diners ’ plates – literally . The hotel is selecting its most popular dishes that are practical to cook at home and serving those dishes with a QR code printed on edible white chocolate . Guests who remember to snap a pic of the dish and the QR code before eating both can get instant access to a video tutorial in Chinese showing the dish being prepared in real time by a Ritz-Carlton chef .
Albert Adrià

CheFs in residenCe

Hèlène Darroze
With the explosion of culinary culture , travelers willing to hop a plane can make a pilgrimage to famous chefs just about anywhere in the world . But lately , celebrity chefs are doing some traveling of their own . Chef Albert Adrià recently wrapped up “ 50 Days of Albert Adrià ” in the kitchens of the Café Royal in London . Adrià , famous for his years at his brother Ferran ’ s legendary , triple Michelin-starred elBulli in Spain , earned Michelin stars at his own restaurants ; his Café Royal stint was his first outside his home country .
Chef Grant Achatz of Chicago packed up his pots and set up temporarily at Faena in Miami Beach . The molecular gastronomy superstar , whose Alinea restaurant also boasts three Michelin stars , became one of the hotel ’ s “ artists in residence ” with an 18-course menu that combined classic dishes inspired by the flavors of Miami and Argentina .
Hotel Maria Cristina in San Sebastian , Spain , will host chef Hèlène Darroze this year in a popup restaurant . Darroze , who has collected Michelin stars for Hèlène Darroze at The Connaught in London , will focus on southwestern French and Basque tapas-style dishes at the Maria Cristina .
42 hotelsmag . com June 2016