JULY / AUGUST 2018
Vol . 52 , No . 1
34
About the cover
Cambria , the small but fast-rising member of Choice Hotels ’ portfolio , aims to be anything but cookie-cutter . Pictured here : A Cambria guest room in Nashville captures the local music vibe with a wall covering of vintage stereo speakers and a detailed wooden headboard . Read about Cambria ’ s look in Desing , which caters to the woke business traveler who wants an approachable sense of place along with their necessary amenities . By the way , Choice also ranks seventh in HOTELS annual global list of top hotel companies ranked by number of rooms .
50
SALES & MARKETING
TAKE ACTION
Long falling short on the hyperlink end ( and the bookings that go along with it ), Instagram recently announced an “ action button ” that lives on the account homepage and can be used to book restaurants , events , concert tickets and so forth . Are direct hotel bookings are the next step ? According to one property-level executive : “ The future is , you ’ ll be able to book , not only a hotel stay , but a total experience .”
2 hotelsmag . com July / August 2018