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in 2026 as a destination for pop-culture tourism.
➄ Pick‘ n’ Stays. A focus on hotel personalization. Guests can select specific room features, such as fitness equipment, workstations or location preferences. AI integration will make such personalized options a standard expectation.
➅ Innovation Tourism. It examines emerging technologies in travel.
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Examples include autonomous vehicles, AI-powered translation devices, robotics for luggage transport and drone delivery of food and beverages. Shenzhen is becoming a hub for travelers seeking technologydriven experiences, with flight searches up 48 % YOY. Innovation Tourism appeals to travelers motivated by curiosity who value unique encounters with technology.
“ Our pets are traveling with
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greater dignity, travelers are blending machine intelligence with human instinct, aircraft are shrinking global distances, entertainment franchises are inspiring new forms of belonging and hotels are offering guests the power to design every detail of their stay. Together, these shifts signal a transformative new era for travel,” said Dan Batchelor, SVP of global corporate marketing and communications for Amadeus. |
“ The future of travel is on‘ spin mode’— with technology, culture and innovation propelling it into hyper-drive,” said Jenny Southan, CEO of Globetrender.“ The broader pace of change that is now happening in the mid-2020s is feeding into an accelerated loop cycle within the travel industry, as differing influences nudge and ignite what both companies and individuals do in response.” |
Jan / Feb 2026 hotelsmag. com 75 |