HotelsMag January/February 2026 | Page 74

NEWS

Pawprint Economy

PET TRAVEL TOPS AMADEUS’ KEY TRAVEL TRENDS FOR 2026.
By DENIS STACKEUSKY

Amadeus has released its Travel Trends 2026 report, outlining the main influences expected to shape travel this year. Developed in partnership with travel trends forecasting agency Globetrender and drawing on Amadeus’ data, the report identifies six key trends for 2026.

➀ The Pawprint Economy. An emphasis on the growing attention to pets in travel. Research shows that 27 % of pet owners in the UK and U. S. traveled with their pets for the first time in 2025. Bloomberg forecasts that the global pet industry will reach $ 500 billion by 2030. China Railway Express is piloting pet-friendly routes between Beijing and
Shanghai. In Italy, medium and large dogs can now travel in passenger cabins under new regulations from the civil aviation authority. Meanwhile, Skye Pets will launch long-haul, in-cabin pet flights between Australia and the U. S., while AKA Hotels has introduced a Canine Club to integrate pets into its loyalty program. Amadeus predicts 2026 will focus on genuine care for pets.
➁ Travel Mixology. It reflects travelers combining multiple platforms and technologies to plan trips. They may use large language models for broad research, social media for firsthand insights and AI tools for tailored suggestions. Google Flight Deals and Expedia’ s Trip Matching illustrate
how these tools convert user input into bookings. In 2026, Travel Mixology will grow as travelers increasingly integrate human judgment with AI recommendations.
➂ Point-to-Point Precision. Long-haul narrow-body aircraft, such as the Airbus A321XLR, will reduce travel time and expand direct routes. IndiGo will offer the first nonstop service between India and Athens in January 2026 and Air Canada will connect Montreal and Mallorca. Iberia’ s narrowbody aircraft will operate seven long-haul routes between Madrid and the Americas. Qantas’ Project Sunrise will link Sydney to London and New York with non-stop journeys up to four hours shorter.
➃ Pop Culting. It shows how intellectual property drives travel. Pop products like Labubus and shows like“ Bridgerton” generate tourism revenue and engagement. Seoul Tourism Organization created experiences around the film“ KPop Demon Hunters.” Comic-Con in San Diego has seen international flight searches rise 9 % for 2026. Universal Studios Great Britain will begin construction
74 hotelsmag. com Jan / Feb 2026