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topics that will be most prevalent as 2025 barrels forward .
HOTELS : As we pivot to 2025 , what are the trends / storylines you expect to have the largest impact on the hospitality industry ? Larry Cuculic , president & CEO , BWH Hotels : Technology continues to serve as a foundation for trends . For guests , technology will continue to redefine the guest experience , with GenAI playing a central role in delivering hyperpersonalized service , from
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Larry Cuculic
customized loyalty programs to seamless check-ins . This shift highlights the importance of small , thoughtful details that build loyalty , attract new guests
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and differentiate brands in a competitive market . For hotels , technology will enable them to operate more effectively and efficiently . Hotels will use GenAI to effectively interact with guests throughout the customer experience — from shopping , to booking , to pre-arrival , throughout the stay and to postdeparture . Leeny Oberg , CFO and EVP , global development , Marriott International : Our business will continue to reflect the macroeconomic environment and robust |
Leeny Oberg
economic growth in our markets around the world , which is the best predictor for strength in business , group and leisure . Given consumers ’ continued focus on experiences over goods , trends that favor unique offerings that augment the traditional stay will endure in 2025 . Jolyon Bulley , CEO , Americas , IHG Hotels & Resorts : Travel remains among the most resilient of consumer discretionary spending areas , with continued demand from businesses and groups heading into the new year . We ’ re encouraged by the
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Jolyon Bulley
industry ’ s positive , structural and long-term demand drivers , including an expanding global middle class and the fundamental desire of people to travel . We expect another strong year and continued growth [ especially ] for luxury and lifestyle travel and hospitality , which is expected to grow to $ 369 billion in value by 2032 . Chris Hartley , CEO , Global Hotel Alliance : Travel management companies and travelers will continue to seek environmentally friendly options , pushing hospitality brands to adopt more sustainable practices . This includes reducing carbon footprints through renewable energy , waste management
Chris Hartley
and water conservation efforts , carbon offsetting and sustainable aviation fuel .
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Jan / Feb 2025 hotelsmag . com 9 |