DESIGN
To achieve the look , 25hours hired Milan-based designer Paola Navone , known for her dramatic and eclectic treatments . “ We kind of forced her into the Dante story ,” Marti says , but otherwise the designer mostly had carte blanche , which is the company ’ s typical approach .
Entering the hotel , guests experience a reflection of the epic poem ’ s conflict between heaven , hell and purgatory . “ You are immersed in a magical universe that involves the senses ,” Navone explains . “ Every color , every object , down to the smallest detail , is designed to welcome guests into Dante ’ s atmospheres and to inspire a sense of wonder and surprise .”
The centerpiece of the public spaces is a grand restaurant set in a historic palazzo under a reconstructed glass cupola . With 10-meter ceilings , an open kitchen and oversized greenery , it has become an Instagram magnet . “ In comparison to the traditional small and cozy places you find in Florence , this is something new ,” Marti says .
Inferno guest room with velvet curtains and black bed linen
The hotel has a funky cinema for film viewings
25hours Florence gives a unique look to its sauna room
Reflecting paradise , this guest room is a cloud-white retreat with ethereal blue accents