THE NEW 25HOURS IN FLORENCE BALANCES GOOD , EVIL , PAST AND PRESENT .
Contributed by MEGAN ROWE
all photos credited to Dario Garofalo
HELL
When a hotel takes its cues from Dante ’ s Divine Comedy , one might expect a design that assaults the senses . The new 25hours Hotel Piazza San Paolino in Florence , Dante Alighieri ’ s birthplace , delivers .
Centrally located , the hotel opened in September , appropriately on the 700th anniversary of the author ’ s death . “ From the size , structure , history and location , it ’ s a property that you don ’ t find a lot in Florence ,” says Bruno Marti , 25hours executive vice president of brand marketing .
In a city dominated by small independent hotels , the 25hours project encompasses 171 rooms laid out over an entire city block that includes several listed structures — one a former monastery — and a newer annex . The € 100 million restoration and redesign involved a collaboration between 25hours , Art- Invest Real Estate and new owner Invesco Real Estate . It ’ s the first 25hours in Italy .
January / Februaryr 2022 hotelsmag . com 79