G E R M A N Y
®
December 2014 VOL . 48 , NO . 10
features
SPECIAL REPORT p22
The hotel industry outlook for next year can be summed up in one word : over-delivery . Corporate executives and property-level management are going to have to use every possible tool to deliver guest services and bottom-line numbers that will keep them ahead of their competitors . This forecast covers the hottest topics for 2015 in areas including operations , F & B and technology .
„ Skyline “
catalogue
F & B
Healthy menus p34
The intersection of food and health presents a big opportunity for hotel F & B programs , but when it comes to healthful fare , guests are looking for more than just steamed vegetables . Menu innovations include everything from locally grown fruit to freshsqueezed juices and better-for-you cocktails .
„ Solid “ & „ Sphere “
THE PIPELINE
North America p40
New data shows the North American pipeline continued its double-digit expansion in 2014 , and many expect an infusion of new capital — including Asian investment — to further drive development and a flurry of transactions . The hottest markets continue to be the big cities like New York , Miami and Los Angeles , but secondary markets like Seattle , Austin , Texas , and Nashville , Tennessee , are also attracting attention . www . zieher . com