HotelsMag April 2020 | Page 52

SUPPLYLINE
The Ambiente 2020 international trade fair was held in February in Frankfurt ,
Germany .

AMBIENTE 2020 STRONG DESPITE GLOBAL EVENTS

Ambiente , held in February in Frankfurt , Germany , was impacted by the coronavirus and Storm Ciara , which hit the United Kingdom and mainland Europe . Fair organizers noted that business didn ’ t suffer as much as expected , and large numbers of orders were placed throughout the trends and new products platforms . While exhibitors were disappointed with the sense of uncertainty among visitors and the absence of numerous retail channels , those who did attend reportedly benefited from a strong ordering environment . In total , around 108,000 buyers attended from nearly 160 countries .
“ If a trade fair is impacted by two such events , it really does face enormous challenges ,” says Detlef Braun , member of the executive board , Messe Frankfurt . “ But our exhibitors assessed the situation correctly .” Despite the challenges , satisfaction ratings among visitors continued to be at the 95 % level , according to show organizers .
SOUTHERN ALUMINUM GROWS SALES TEAM Southern Aluminum added multiple hospitality veterans to its sales and marketing team . “ This exciting expansion of our team establishes our presence in key markets and will ensure that we are always available to our customers in search of the best solutions for meeting and event furniture ,” said John Menghini , vice president of sales and marketing .
New team members include the following regional sales directors : Christina Burnett , Florida ; Dawn Migliore , New York , New Jersey ; Gabrielle Rooffener , North California , Nevada ; Cody Schaefer , Illinois , Wisconsin ; John Utz , Tennessee , Georgia , Kentucky ; also , Ted Nelson , vice president of national accounts ; and Casey Whitehead , director of national accounts .
WELBILT NAMES SENIOR VICE PRESIDENT Welbilt appointed Keri Llewellyn senior vice president , global business development . Llewellyn is responsible for managing all activities related to strategic business development and implementation .
Keri Llewellyn is senior vice president , global business development , Welbilt .
Prior to joining Welbilt , Llewellyn worked at TriMark USA for more than 13 years . Her responsibilities included implementing and executing the organization ’ s strategic initiatives , building high-performance teams and increasing profitability through operational excellence .
PURE WELLNESS PARTNERS WITH FRONTLINE PERFORMANCE GROUP Pure Wellness , a wellness solutions provider , entered into a strategic partnership with Frontline Performance Group ( FPG ), a firm dedicated to transforming hotel customer service operations to enhance guest experiences and improve stay economics . As part of the partnership , FPG will position “ Pure Rooms ” to its hotel clients as the guestroom of choice for the wellness-minded traveler .
“ This partnership with Pure Wellness enables both brands and our hotel partners to deliver an even greater experience , while advancing our mutual goal of driving guest service , satisfaction and loyalty ,” says Paul McLoughlin , president and chief operating officer , FPG .
Asad Haider is chief executive officer , August Leadership
WARD HOWELL USA REBRANDS AS AUGUST LEADERSHIP Ward Howell USA changed its name to August Leadership with the goal of positioning the firm as a unique and powerful force in executive search . The company is headquartered in New York City , with offices worldwide . “ The word ‘ August ’ conveys someone who is respected , dignified and impressive ,” says Asad Haider , chief executive officer , August Leadership . “ Our clients tell us that we deliver ‘ august ’ leaders , focusing on relationships rather than transactions . We ’ re doing our life ’ s work to help our clients do theirs .”
50 hotelsmag . com April 2020