NEWS 2014 !
APRIL 2014 VOL . 48 , NO . 3
® features
SPECIAL REPORT
Upselling p20
Effective upselling can be more art than science . When it is done with overall guest experience top of mind — and not just for the sake of grabbing a few extra dollars — it can serve to elevate the guest ’ s entire stay . www . zieher . com
„ Podia “
F & B
Bar business p34
An original , consistent and well executed bar program can be just as important as a hotel ’ s culinary , room or wellness offering , and properties are pouring resources into beverage offerings ranging from health-focused cocktails to free social hours to freshly squeezed juice .
PIPELINE
China and India p40
Local developers are becoming more confident about managing hotels under their own brands after learning from the global brands . In China the local players were working predominantly in the budget segment but today are increasingly more upmarket , while India has seen the same trend take place in reverse .
„ Sphere “
FHA Singapore , MY 4E3-01 08.04 . - 11.04.2014 NRA Chicago , US North hall Level3 , 6860 17.05 . - 20.05.2014