features
APRIL 2012 VOL . 46 , NO . 3
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Creating Hospitality NEWWAVE
SPECIAL REPORT
Social media p24
While hotel companies fall on both sides of the debate on how much to use social media to drive revenue and engagement , they are using tools ranging from video to giveaways and more to achieve their goals .
THE PIPELINE
Best Western
International p42
The company hasn ’ t always been top of mind for developers , owners and guests recently , but the next few years could change that thanks to a cost-effective fee structure , a powerful reservation / marketing system and a newly segmented family of flags .
F & B
Kitchen design p50
Display kitchens have been prevalent for a while now , but there are new additions to the formula devised to enhance the concept and make it more profitable , not to mention a few new tactics to do the same for service kitchens that are out of sight .
Villeroy & Boch Tableware Division 3A South Middlesex Avenue Monroe Twp ., NJ 08831 Tel .: + ( 1 ) 609 578 4300 Fax : + ( 1 ) 609 655 2405 E-mail : hotel-r @ villeroy-boch-usa . com
www . villeroy-boch . com / hotel