team designs and develop websites for hotels. We
work directly with the client to design the website
from scratch and make sure it fits with the hotel’s
image and is user-friendly to attract more direct
bookings.
Can you give us some insights on providing
outsourcing services to hotels? Are there any
challenges that parties may face while providing
services or using an outsourcing company?
W
orking with various hotels of different sizes, brands,
cultures, and locations have been an exciting journey for
all of us at Stelloire. With each unique hotel, we take the time and
effort to thoroughly learn the needs of each property, their marketing
goals and provide a personalized and tailored service just for them. Often hotels worry
that by outsourcing their digital marketing they will lose their brand image due to lack
of control. However, it is evident that there are scenarios that outsourcing with us is the
best option. As a Hotel Digital Marketing Agency, Stelloire is proud of its exceptional
customer service, flexibility and personal touch with every single client. We are here to
meet their needs, provide full transparency by maintaining constant communication
and establish long-term relationships. Getting digital marketing right is time-consuming
and therefore, outsourcing comes in handy as a spare workforce to manage this whilst
allowing a hotel to focus on other areas of its business. In the long run, through strategic
and careful outsourcing, Stelloire can support a hotel to save time, reduce errors, retain
consistency and gain access to skilled expertise in the field of digital marketing and
hospitality.
What are the main points that hoteliers need to pay attention to while creating their
marketing strategy online or while looking for a digital media company?
W
hile creating a digital marketing strategy, hotelier’s need to plan in a monthly and
annual manner and base it on their long-term business goals. First, upcoming
holidays, local celebrations and special events need to be emphasized through unique
digital marketing campaigns created to drive traffic to a hotel’s page. Second, the digital
marketing strategy should align with the needs of a hotel, and support traditional
marketing through the means of the digital world. For example, special offers should
not only be advertised through print advertising but through social media as well. Third,
hoteliers need to devote time, expertise and attention to detail for a successful digital
marketing service offering, as there is no room for mistakes in a fast-paced world.
While looking for a digital marketing agency, when it comes to the hospitality world,
the knowledge of marketing is not enough. Effectively advertising a hotel is
not the same as running marketing campaigns for a fashion or food
brand. This is why our in-depth understanding of hotels makes
us different. Specializing uniquely in hotels, restaurants, bars
and all other hospitality businesses worldwide, we have
the education and expertise to transform a hotel’s online
brand image and meet its demands. We know that a
hotel’s number one goal is to increase direct bookings
and through tailor-made marketing strategies, we
reach their target audiences, distinguish them from the
competition and create a hotel’s luxury story online.