Kristina Shahzadeyan - Regional Manager
www.stelloire.com | London - Paris - Athens - Moscow
G
rowing up in a tourist-oriented country like Greece, it was only natural that I wanted to
be part of the thriving world of hospitality. I was always fascinated by different cultures,
meeting new people, sharing stories, and learning new languages. My
studies began at the University of East Anglia in the UK, where I
graduated with a 1st class BA in Intercultural Communication
with Business Management. During that time, I specialized
in communication and marketing through multiple
intensive London based internships in the field. Wanting
to apply my undergraduate degree further into the
hospitality industry, I continued my studies at Glion
Institute of Higher Education, a well renowned Swiss
university recognized as one of the world’s best
hospitality management schools. I mastered the art of
hospitality through practical, hands-on learning as well
as first-hand experience from visits to leading brands
and talks from industry experts. Upon graduation,
I completed the Management Training Program at
London’s
N u m b e r
1 High Tech
Hotel,
Eccleston
Square Hotel, gaining
vital
experience
in
all
departments and afterward continued to
work at several other marketing agencies.
My time there proved that in the ever-
growing digital world, there was a great
opportunity to enhance hotels’ marketing
strategy as social media is a new trend,
with a large portion of the hospitality
industry still catching up. Therefore, when
the opportunity to join Stelloire, a Hotel
Digital Marketing Agency based in London
arose, I was excited and eager to put both
my marketing and hospitality skills to use
in order to promote the image of hotels
worldwide. My knowledge of 6 languages
in combination with my education and
experience was the key to overseeing our
operations team, as well as conducting
business development and entering new
markets. Today, I am the Regional Director
of Stelloire, running our international office
in Greece, and aiming to open an office
in Armenia in the near future. There is no
better day than today to allow us to forge
your place in the social realm and with just
a few clicks deliver modern travelers from
all over the world to your doorstep.
What services does your company offer to
the customers?
O
ur number one service is Social Media
Marketing
(Facebook,
Instagram,
LinkedIn, Twitter) through the creation of
social media strategies to reach a hotel’s
target audiences, distinguishing it from
its competitors and improving its client
conversion rates. Essentially this entails
marketing campaigns that align with the
hotel’s marketing plan, strategic content
creation
(photography/videography/
captions), organic account growth to
increase brand awareness, and above all,
community management. Consumers
now desire a more personal connection
- we fulfill that need by connecting and
interacting with a hotel’s audience to
create a dynamic community of loyal and
engaged followers.
We also manage Online Reputation by
actively responding to all guest reviews on
all platforms (TripAdvisor, Booking, Expedia,
etc.) and bringing the most important
ones to the client’s attention. In addition
to taking over the social media accounts,
other services we offer are content
creation (photography/videography, email
marketing, blogging), digital design, or
hospitality consulting to support a hotel
in its overarching objectives. Finally, our