HOTELIER Magazine 2nd issue - English - Page 20

Kristina Shahzadeyan - Regional Manager | London - Paris - Athens - Moscow G rowing up in a tourist-oriented country like Greece, it was only natural that I wanted to be part of the thriving world of hospitality. I was always fascinated by different cultures, meeting new people, sharing stories, and learning new languages. My studies began at the University of East Anglia in the UK, where I graduated with a 1st class BA in Intercultural Communication with Business Management. During that time, I specialized in communication and marketing through multiple intensive London based internships in the field. Wanting to apply my undergraduate degree further into the hospitality industry, I continued my studies at Glion Institute of Higher Education, a well renowned Swiss university recognized as one of the world’s best hospitality management schools. I mastered the art of hospitality through practical, hands-on learning as well as first-hand experience from visits to leading brands and talks from industry experts. Upon graduation, I completed the Management Training Program at London’s N u m b e r 1 High Tech Hotel, Eccleston Square Hotel, gaining vital experience in all departments and afterward continued to work at several other marketing agencies. My time there proved that in the ever- growing digital world, there was a great opportunity to enhance hotels’ marketing strategy as social media is a new trend, with a large portion of the hospitality industry still catching up. Therefore, when the opportunity to join Stelloire, a Hotel Digital Marketing Agency based in London arose, I was excited and eager to put both my marketing and hospitality skills to use in order to promote the image of hotels worldwide. My knowledge of 6 languages in combination with my education and experience was the key to overseeing our operations team, as well as conducting business development and entering new markets. Today, I am the Regional Director of Stelloire, running our international office in Greece, and aiming to open an office in Armenia in the near future. There is no better day than today to allow us to forge your place in the social realm and with just a few clicks deliver modern travelers from all over the world to your doorstep. What services does your company offer to the customers? O ur number one service is Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter) through the creation of social media strategies to reach a hotel’s target audiences, distinguishing it from its competitors and improving its client conversion rates. Essentially this entails marketing campaigns that align with the hotel’s marketing plan, strategic content creation (photography/videography/ captions), organic account growth to increase brand awareness, and above all, community management. Consumers now desire a more personal connection - we fulfill that need by connecting and interacting with a hotel’s audience to create a dynamic community of loyal and engaged followers. We also manage Online Reputation by actively responding to all guest reviews on all platforms (TripAdvisor, Booking, Expedia, etc.) and bringing the most important ones to the client’s attention. In addition to taking over the social media accounts, other services we offer are content creation (photography/videography, email marketing, blogging), digital design, or hospitality consulting to support a hotel in its overarching objectives. Finally, our