Hotelier Indonesia Magazine 30th Edition Edition 30th Finale 2017 | Page 51

Blue Diamond Almond Breeze
Brings a Fresh Beverage Brand
to Heritage Thai consumers
Bangkok – Heritage Group, a Thai leading healthy food and be-
verage manufacturer is launching Blue Diamond Almond Breeze,
#1 almond milk brand worldwide, in Thailand. The delicious,
dairy-free alternative to milk is being produced under license
from Blue Diamond Growers, an agricultural cooperative based
in California, USA that specializes in almonds. Blue Diamond
Almond Breeze will be produced locally in Thailand for the Thai
market and will be available in several varieties including Origi-
nal, Unsweetened, Vanilla and Chocolate.
Heritage Group Vice President, Vittavat Phonphaisan is confident
that Blue Diamond Almond Breeze will be a success. “Blue Dia-
mond Almonds is a recognized brand in Thailand and especially
in today’s market, consumers are interested in quality ingredients
and manufacturer they can trust. The Blue Diamond Almonds
label is renowned for its almond products and Heritage is proud
to be producing Blue Diamond Almond Breeze in Thailand.”
Blue Diamond Almond Breeze is lactose-free and soy-free with no
cholesterol, no saturated fats and is low in calories and fat while
high in calcium and vitamin E.
Mark Jansen, President and CEO for Blue Diamond Growers
believes that Blue Diamond Almond Breeze is a perfect product
for the Thai market. “There is a growing interest amongst Thai
consumers to follow a specific diet, such as low or no dairy but
not compromise on taste. From our market research, we found
that Thai people enjoy Almond Breeze’s light, refreshing taste with
subtle almond note adds to its appeal not simply as an alternative
to dairy but as a delicious drink in its own right.”
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HOTELIER INDONESIA | 30th | Vol 14 | 2017 | www.hotelier-indonesia.com
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