Hotelier Indonesia Magazine 30th Edition Edition 30th Finale 2017 | Page 50

they’ve pulled in over an additional $80k in
annual revenue by selling the same amount of
rooms. And at the end of the day, it’s critical
that hoteliers focus on their net maximum
revenue.
The aggressiveness of any overbooking strategy
needs to be balanced with an understanding
that net revenue for a night can be impacted by
high or frequent walking of guests.
Sometimes, it may be a better net revenue
result to be one or two rooms short of a sell-out
than to pay for a