HOTEL CONCEPT OF THE MONTH | HARD ROCK HOTEL LONDON
Hotel Concept of the Month:
Hard Rock Hotel London
The UK’s first Hard Rock Hotel is set to open in London in just under a 100 days and pays homage to
famous musicians of the past
I
n a little under a 100 days, London’s first
Hard Rock Hotel, will officially open its
doors and begin catering to the needs of
business and leisure travellers from around
the world.
A conversion of the existing Cumberland
Hotel, once frequent host to guitar legend
Jimi Hendrix, Nina Simone, Stevie Wonder,
Bob Dylan, Diana Ross and Madonna, the
upcoming 900-bedroom hotel will pay
homage to the site’s rich history through
interior design and carefully curated music
memorabilia displays.
Designed by award-winning architectural
and interior design practice, Scott
Brownrigg, the Hard Rock Hotel London will
also feature two vibrant and the renowned
Hard Rock Cafe.
Described as the “ultimate urban hang-
out”, visitors will experience “a true taste
of London”, with a menu filled with cocktail
creations and classic American cooking
with a modern British twist. With 370 seats, events, celebrating both local London and of legends” who stayed at the property
the hotel’s Hard Rock Cafe will combine an international talent. in decades past and will include a Rock
elevated food and drink offering with live
The hotel will also “draw on the legacy
Shop which will feature Hard Rock’s
iconic merchandise. For music lovers
Hard Rock also offers an amplified the
“in-room listening experience”. Guests
can tune into music with the hotels’ own
Wax programme, which offers a curated
collection of iconic records.
Ian Fletcher, general manager of Hard
Rock Hotel London describes the hotel as a
“world-class institution, where contemporary
style and comfort meets rock star service,”
adding: “This building has stood at the
intersection of British music and fashion
since the 1930s and when we open in April
2019, it’s sure to become a go-to London
hotspot once again.”
Operated by GLH Hotels and located on
the corner of Oxford Street and Park Lane
Hard Rock Hotel London opens to the public
on 30 April 2019.
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www.hotelowner.co.uk
March 2019