MONTH IN REVIEW
MONTH IN REVIEW
www.hotelowner.co.uk
START: THE MONTH’S NEWS BEGAN HERE
REFURBISHMENT
Crowne
Plaza Belfast
commences £5m
investment
The Crowne Plaza Belfast has embarked
on a £5m investment programme,
which will see a significant upgrade
and extension of the property’s guest
bedroom accommodation.
Owned and operated by Andras
Hotels, Belfast’s largest hotel group, the
project is the final stage of renovation
for the four-star hotel.
Over the past 24 months the
property has enjoyed an upgrade of
all public areas including a complete
refurbishment of the Grand Ballroom,
the Malone and Laganview wedding
suites, and a remodelling of the
lobby and creation of the Great Oak
Conference Centre.
The current investment, awarded to
local fit-out specialists MSM Contracts,
will see all 120-
bedrooms completely refurbished
in a design-led approach, with new
bespoke furniture and
soft furnishings, air-conditioning, Wifi
and all new bathrooms.
In addition the hotel will see a further
36-bedrooms rooms added including
16 new executive club rooms, six bridal
suites and a presidential suite.
The work commenced in January
and will be completed in two phases,
completing in early 2019.
STAT OF THE MONTH
£4.6bn
That is the combined value of
transactions in the hotel industry
for 2017, nearly double that
of 2016
6
www.hotelowner.co.uk
1
ACQUISITION
Choice Hotels
welcomes
four boutique
properties to its
UK portfolio
Choice Hotels has announced that four
upscale hotel properties have joined
its UK portfolio, joining their four-
star Clarion Collection brand and the
Ascend Hotel Collection portfolio.
Choice Hotels Europe also operate
the three-star rated Comfort and
Quality hotel brands.
All four hotels are located in the
Yorkshire towns and cities of Harrogate,
Bradford, Wakefield and Huddersfield.
Three of the properties that are part of
Cedar Court Hotels, Yorkshire’s largest
independent hotel collection, have
become Clarion Collection hotels. One
hotel, Cedar Court Harrogate Hotel,
will become part of the Ascend Hotel
Collection.
The Cedar Court Harrogate Hotel,
is an historic Grade II listed property
offering 100-guestrooms.
The Cedar Court Harrogate Hotel
will be the UK’s third Ascend Hotel
Collection portfolio member, joining
Edinburgh-based The Howard and
Channings Hotel.
The Cedar Court Bradford, a Clarion
Hotel Collection will offer 131-guest
rooms, a restaurant, a health club with
pool and one of the largest purpose-
built conference and suitable for
weddings, banquets and conferences
with up to 800 guests.
2
3
4
5
6
7
NOVELTY
EasyHotel to trial
£5 self-assemble
four-poster
upgrade
EasyHotel is trialling a self-assemble
four poster addition to its beds for
romantic couples looking for that little
bit extra for their overnight stay.
For £5, couples can hire a pink and
orange four-poster canopy to self-
assemble in their room. The structure,
which folds out to form the four-poster,
is topped with a vinyl pink canopy and
orange ‘chiffon-effect’ netting.
Guests will also be treated to some
‘bedside champagne’ (litre bottle of
Premier Cru Fanta 2018) and a Terry’s
Chocolate Orange as part of the
upgrade.
Jorge Rodriguez, ‘romantic
experience coordinator’ at EasyHotel,
said: “There’s no beginning to the steps
we will take to add extra romantic
touches to our guests’ experience at
EasyHotel.
“For £5, and with a little imagination
and a bit of elbow grease, guests can
transform their rooms into romantic
havens. This, combined with the
bedside bottle of bubbly, will no doubt
be irresistible for some.”
The trial is taking place at EasyHotel’s
Croydon hotel, which has recently
been undergoing refurbishment, with
major improvements to décor, beds,
bathrooms and finishing touches
such as the bedside integrated USB
charging points.
To order a self-assemble four-poster,
guests simply have to ask at reception,
and the 25kg self-assemble pack will
be handed over in exchange for a £5
per night rental charge.”
March 2018