FEATURE
come hand-in-hand with holidays. In fact, for up to 75% less than their nightly an asset and a setback. The luxury of
it does not even necessarily have to come cost. This opens hotels and their array hotels is what make them appealing,
with a room and an overnight stay. of facilities up to those who seek to use but also creates an idea that they will
them in a more cost-effective way. always have high costs, or are exclusively
Therefore, another task for hotels
is to make everything they offer more
If you’re also able to give local people
for people who are travelling. It’s time
accessible to a wider range of people, by the opportunity to enjoy the benefits hotels looked to break free of restricting
being willing to allow guests to perceive of hotels close to their home for a short stereotypes and offer more than a bed
their function in a slightly different way. ‘day-cation’, you widen your market in a nice room, in order to attract new
This process is already underway, as considerably. And isn’t this the aim? customers and make a stay at their
many hotels are starting to offer ‘day
rooms’ with no overnight stay attached,
February 2019
The popular view of hotels as places
of opulence and indulgence is both
establishment a stay to remember.
Food for thought, I hope.
www.hotelowner.co.uk
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