HOTEL CONCEPT OF THE MONTH | ZIP ROOMS
Hotel Concept of the Month:
Zip Rooms
Describing a room as “no frills” is not the usual tactic employed by hotel chains, however
those are the exact words Premier Inn used to describe their new ZIP rooms in Cardiff
D
esigned by PriestmanGoode, The
ZIP rooms are a compact 8.5 sqm,
designed to be intuitive to use and
to feature all the basics of a modern hotel -
ideal for travellers looking for “outstanding
basics at a low price”.
Premier Inn had conducted extensive
consumer research and found that
customers were willing to forego space and
central location in favour of outstanding
basics at a lower price. PriestmanGoode
was brought onboard for its expertise in
maximising small spaces.
The company added the idea was to
focus the design on meeting customers’
most important needs: a comfortable and
relaxing place to rest, and a practical space
to get ready. PriestmanGoode’s design
n A high shelf to place bags and items
out of the way
process always start from the point of view n A window or a lightbox, which can be
of the user - whether the end customer or controlled by the guest, giving the
staff. The ZIP rooms are designed to be illusion of a window
perfectly adapted to traveller needs, as well
as to enable staff to clean and maintain the
rooms efficiently.
n En-suite bathrooms with power
shower
n A padded section around the walls
n Easily accessible power sockets and
USB connections
n A wall mounted bottle opener
n A warm colour and materials palette
inspired by Premier Inn’s brand colours
The Cardiff ZIP hotel has opened with
138 rooms in the Roath district of Cardiff,
Wales. Premier Inn has future plans to place
Features of the room include: at waist height, which provides warm ZIP by Premier Inn hotels on the outskirts of
n Two single beds that can be combined mood lighting and serves to protect major towns and cities and will feature small,
the walls from damage modern rooms with prices from £19.
to create a double bed
April 2019
www.hotelowner.co.uk
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