Hotel Owner April 2017 | Page 35

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at Google ’ s easy guide for hotels . This
thing they see before they start browsing ,
the recency .
provides specific tips for those in the
making it easy to type a quick review .
So , as this is the biggest review site
hospitality industry .
If they ’ re having a positive stay , most
in the hospitality industry , you don ’ t want
guests will be more than happy to take
to ignore the platform altogether . Instead
2 ) Include review form links on your
two minutes to share their experience .
look to balance your review requests
website
across all three platforms in a coordinated
You need to make it simple for guests to
4 ) Printed handout with directions at
marketing plan .
leave a review on Facebook and Google .
checkout
Your guests don ’ t want to go trawling the
If your guests haven ’ t reviewed your hotel
Guests may not have a Google or
web for the right pages . If you generate
already , checkout is another time to seize
Facebook account
a link to take them directly to your review
the opportunity . Give your guests a simple
Additionally , not all of your guests will
page , you can add this to your website and collect more reviews in no time .
printed guide showing where they need to go to leave a review . You can provide each
have a Facebook or Google account . Furthermore , not all guests would be
35
Follow these steps to generate
step and a URL to your review pages , or
willing to set up an account just to give
your links :
even create a QR code they can scan with
you a review . Not much can be done
Facebook
their phone .
about this , and you need to accept that
1 . Login and go to your Facebook business
This is a great time because your
some people are adverse to the online
page
guests will likely be in a long car journey
world altogether . Especially if you have an
2 . Click on the reviews tab on your page ’ s
home , giving the passenger plenty of time
older clientele .
menu
to write that review .
But with 2.2 billion Google users and
3 . Simply copy the url in the address bar
1.86 billion monthly Facebook users , you
Google
5 ) Include links in your follow up
can rest assured the majority of guests
1 . Go to Google Places API
emails
will have easy access to your new
2 . Enter your business name in the field
This is one of your last chances to bag
review pages .
at the top of the map and click your
that review . Within your thank you or
Where are the majority of your
business
offer emails , be sure to include your
reviews ? Will Facebook and Google reviews
3 . Find your place ID that appears on the
Facebook and Google review links you
now be a part of your marketing plan ?
map 4 . Add your place ID to the following
generated earlier . This will serve as a quick reminder that you would appreciate
About the Author
link : https :// search . google . com / local /
a review , and offer an easy one-click step
Evan Davies was previously a
writereview ? placeid =< place _ id >
to remove barriers .
hotelier before starting The Booking
Factory two years ago in the UK . He
3 ) Have your WiFi homepage as your
Weighing up the cons
said it ’ s been “ incredibly fun to build
Facebook review page
Less TripAdvisor reviews could mean lower
it into a powerful platform used
No doubt your guests will want to use
rankings - If you ’ re putting all your focus into
by hundreds of hoteliers ”. Evan ’ s
the internet at some point during their
encouraging Google and Facebook reviews ,
work is split between growing the
stay . This is a great time to put a review
there is a possibility you ’ ll jeopardise your
company and working with the team
opportunity right in front of them .
rankings marginally on TripAdvisor .
on all areas of product , engineering
If they ’ re using your WIFI , you can
TripAdvisor ’ s search engine does
and customer happiness . Evan also
make your homepage your Facebook or
place emphasis on the number of reviews
loves to travel and loves technology .
Google review page . This will be the first
you have , the score of your reviews and
April 2017
www . hotelowner . co . uk