HOT Magazine February 15, 2015 | Page 53

HOT AROUND TOWN AMARI HUA HIN STEPS UP PROMOTIONS FOR GOLF IN HUA HIN AMARI HUA HIN AMATEUR GOLF WEEK: 1-7 MARCH 2015 As announced on the 26th of January at an Amari Hua Hin’s press conference, in March 2015 Amari Hua Hin will sponsor the Amari Hua Hin Amateur Golf Week which will see budding golfers from around the world descend on the coastal town ready for a week packed with great golf and even better company. “We are delighted to be teaming up with Golfasian for the Amari Hua Hin Amateur Golf Week. Hua Hin has been voted by the International Association of Golf Tour Operators (IAGTO) as the number one golf destination in Asia and Australia in 2014. We trust this event will help promote Hua Hin even further as a world-class golfing destination and Amari Hua Hin as the hotel of choice for golfers” said Christoph Leonhard, General Manager of the Amari Hua Hin. “TAT has set a strategy to expand quality tourists by stepping up our promotions of the golf tourism market.  In times of recurring and unpredictable crisis and a highly competitive market, TAT needs to continue to attract market segments which still have the desire and the means to travel: golf tourism is such a segment.  TAT also closely cooperates with IAGTO and its members of 1,600 companies, including a wide range of business partners who provide services for the golf tourism industry from more than 82 countries. Together, we try to find a way to disseminate information about the kingdom’s amazing golf facilities, expand our range of contacts and boost networking of golf operators worldwide, starting from Australia, As