SECTION TWO
when the steps are consumed visually. The
mind is such an incredible thing!
Today, we have the added need for speedier
communication. The kids seems to show us the
way, even the little kids.
My point is that we have a choice of methods
for placing our outdoor messages and story
creations. We get to choose who we connect
with and where; be that friends, family, or the
general outdoor public
Sponsors and advertisers that pay our outdoor
communicator salaries would like to know how
many viewers our work is attracting. Today, we
can tell them how many, where they are from
and what the viewers like outside of the story,
or the video we provide.
Facebook, Twitter, Instagram, YouTube, the
internet, you and me. Together we are part of
the new outdoor communications world. Sure,
the transition has been painful for silvered,
mature writers in industries like conservation,
f ishing, hunting, and recruiting young people
into the outdoors and much more. But, if
we haven’t already, we need to lace up the
bootstraps and navigate the transition.
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Big brother is alive with the internet like it, or
not. The analytic services available are counting
and measuring us, and for us.
HORIZONS | 17