Homes & Estates Florida Collection December 2016 | Page 7
Setting the Stage for
MILLENNIALS
By Adrian Bryce Diorio
Page #46
We’ve all seen it. Plentiful bowls of fruit, numerous throw blankets,
pillows galore, chunky area rugs, fake plants in every corner, cluttered
knickknacks and mismatched décor that’s not befitting for any interior.
“turnkey” properties. Roger Pettingell, an independent agent from
Coldwell Banker Residential Real Estate in Longboat Key, is not
surprised by the move-in ready trend.
Art of Staging® specializes in eye-catching luxury real estate home
staging and redesign, with a focus on marketing to the new generation
of real estate buyers: millennials (Gen Y). Millennials are the generation
born around 1980 and, on top of being the most educated generation
to date, they are redefining luxury. The presentation of your home
should appeal to this demographic. Why?
“Millennials are looking for easy living,” he says. “They are willing to pay
up for a property that is completely done and ready to enjoy. Time is
very valuable to them, and they are not typically looking for a project.
When they are purchasing a vacation home in Florida, they are much
more in and out than the snowbirds we are used to. I think that makes
them even less interested in a property that isn’t ready to move into.”
With more than 12 million U.S. millennials exceeding six-figure incomes,
they are more than likely the potential purchaser of the real estate you
are looking to sell. Buyers under 40 years old are the largest group
of homebuyers, and wealthy millennials are among the most active
players in the luxury real estate market today.
John Pinel, an independent agent from Coldwell Banker Residential
Real Estate in Winter Park, agrees.
Real estate agents from Naples to Miami say this influential group
of affluent, tech-savvy buyers value their time and gravitate toward
“Time is the most precious commodity today, and millennials put
an absolute premium on their time,” he says. “They do not want the
hassle, pressure or time commitment that accompany such projects or
home renovations.”
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