Homes & Estates Florida Collection December 2016 | Page 6

P R E S I D E N T ’S N O T E
H O M E S & E S TAT E S | F L O R I D A C O L L E C T I O N

In Florida, Luxury Is Always in Season
Each year, more and more luxury seekers are discovering what makes Florida a perennial favorite among
snowbirds, second-home-buyers and now young affluents. The surging interest in our beautiful state
among Millennials and Gen - Xers is part of a larger trend toward a “live anywhere” lifestyle being embraced
by a growing number of high-net-worth home buyers.
Coldwell Banker Previews International and Ipsos MediaCT conducted a survey* of the wealthiest 1.5% of
the U.S. population that revealed this emerging trend. Of those surveyed, 85% of Millennials and 69% of
Gen - Xers – the generations most active in luxury real estate – said they are “free to choose a residence
that truly fits my lifestyle, and I will not limit my search
based on location.”
®

When you can choose anywhere in the world to
live, Florida – with its beautiful beaches, world-class
cultural amenities and ideal climate for recreational
activities – naturally tops the list. Ultra-wealthy home
buyers are drawn here by the promise of living like
they’re on vacation every day, and are even going
so far as to seek out estates with architecture and
amenities reminiscent of the world’s finest luxury
resort hotels.
There is more to discover on these topics within the
pages of this Coldwell Banker-exclusive publication.
Our writers dig deeper into the interior design
preferences of Millennials to help sellers stage their
homes in a way to attract this key home-buying
demographic. We also take a look at the growing
desire of affluent homeowners to recreate the highend resort experience at home. And, of course, we
showcase nearly 140 fine properties, from Destin to
Miami Beach.
Being a global luxury leader doesn’t happen by
accident. Coldwell Banker Previews International
continues to set the standard with insightful research,
extensive marketing support, highly experienced
and educated sales professionals, and, of course,
unparalleled service excellence.
®

Warmest Regards,

*Coldwell Banker Previews International® and Ipsos MediaCT report on “Wealth, Real
Estate, and High-Net-Worth – Survey and Insights into Preferences and Behaviors,”
published Fall 2015.

Clark W. Toole III
President, Florida
Coldwell Banker Residential Real Estate
Coldwell Banker Commercial NRT

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