Asia Pacific
North Ryde, Australia
Hologic 3D Mammography
Gaining Momentum
The 3D mammography business in
Australia and New Zealand is quickly
gaining momentum among private
radiology practices. Around 20
percent of the 3D systems placed
have been purchased by one customer—Australia’s largest imaging
clinic network, I-MED Australia.
This brings the total number of 3D
systems installed to 30, with onethird owning tomo biopsy licenses.
And with only six mammography
sales representatives in Australia and
New Zealand, this was no easy feat!
With Australia’s land mass spanning
7.6 million square kilometers, it has
certainly kept the service team of
nine well-traveled field engineers
on their toes! The recent launch of
breasttomo.com.au is also helping
generate awareness and interest
from referring doctors, and the first
Australian 3D mammography trial
will undoubtedly drive further interest
in the technology.
Beijing, China
High Quality Treatment
and Service from
Hologic Reminiscent
of Monumental Struggles
Overcome in China
In the latest push to gain momentum
for skeletal health business in
China, Hologic bone densitometry
is demonstrating that quality medical
care can win the battle against
osteoporosis and is upholding this
status quo as two mobile clinics
equipped with Hologic Discovery™
systems comb through Chinese
cities providing DXA tests and
educational information to the elderly,
free of charge.
The popular tour has been coined
“The Long March Against
Osteoporosis” by Chinese media—
a patriotic reference to a successful
military campaign that led founders
of modern day China 9,000 kilometers
across the country by foot in one
year to evade their enemy. The mobile
clinics have provided state-of-the-art
testing to a remarkably large number
of patients. Mr. Sun Liang, a business
partner of Hologic, says that despite
having time to scan just 50 patients
per day, the clinics actually see 55
to 60 patients per day on average
due to high levels of turnout and an
unwillingness to turn patients away.
Advances in healthcare and nutrition
combined with the one child policy
have led to the rapid aging of China’s
population. Being physically active
is common for elderly citizens in
China who subscribe to traditional
medicine’s emphasis on promoting
health through movement and
circulation. For this way of life, the
debilitating effects of osteoporosis
are particularly life-changing.
The campaign is sponsored by
Hologic, local business partners
and hospitals. The ethnic reference
data collected from the clinics will
help Hologic better address the
needs of the Chinese population
in its future applications. Hologic
continuously seeks to improve
technologies in the best interest
of patients, and population-specific
design is of high interest.
As you can see from the photo,
our drive was a success.
Employees also donated money
directly to the website, gave gift
cards and volunteered to take
the gifts to the Family Giving Tree
warehouse. Thank you Hologic
employees for your generosity!
Elderly patients receive consultation with clinical professionals prior to their complimentary DXA scans in Tangshan, China.
IMPACT APRIL 2014
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