corporate branding
where
extraordinary
begins
Our Hologic brand is a look, a feel, a position
and a message built with input from customers
and associates around the globe. Our brand
promise—Extraordinarily powerful care—is the
essence of what we provide to the marketplace.
It unites us and connects our core beliefs with
the values of those we serve.
From voice and tone, to imagery, colors, and
nomenclature, consistency and continuity are
key to our ability to successfully build name
recognition for Hologic as a leader in the global
healthcare arena.
To help guide and support our progress,
we are excited to introduce Hologic Style,
an on-line resource center. The brand style
guide contains the new brand guidelines,
as well as lots of valuable information and tools.
Thank you for your continued support in
helping unify our message—your participation
is crucial to our shared success.
My Style Checklist:
Change my email signature
Download the new logo
Check out the showcase
Start a project
See what style can do for you
In this ever-changing society, the most powerful and enduring brands are built from the
heart. They are real and sustainable. Their foundations are stronger because they are
built with the strength of the human spirit, not an ad campaign. The companies that are
lasting are those that are authentic.
*Quote taken from “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” by Howard Schultz.
IMPACT
APRIL 2014 | 13