Hologic Takes
3D Mammography on the Road.
Mobile Coach Tour highlights groundbreaking 3D technology
For more than a year Beth Merry, Manager of Global Product Marketing in Breast Health,
has led the team coordinating a specially designed 50 foot mobile coach to spread the word
about the important clinical benefits of 3D mammography.
Making stops in nearly every state, the coach has crisscrossed the country visiting
Times Square for the kickoff of Breast Cancer Awareness month in October the U.S.
capital to give Senators and Representatives and their staff, hands-on familiarity with
how the technology works.
In the past 12 months the Hologic coach has visited most of the largest Hologic plant
sites, 150 hospitals and imaging sites and every important radiology and OB-GYN
show from the RSNA (Radiological Society of North America) show to ACOG
(American Congress of Obstetricians and Gynecologists).
The mobile coach tour worked so well the past year that planning is underway to use
the 3D mobile coach for five more years.
Pictured from top to bottom:
Hologic Coach making its way across the country—urban or rural—we are there fo r you.
Hologic Coach stopped to educate state legislators on 3D mammography at the IL state capitol in Springfield.
Hologic Account Manager Vicki Vieaux and a breast cancer storm trooper at a breast cancer awareness walk in Waukesha, WI.
Raising awareness of our 3D technology coast to coast.
12 | IMPACT
APRIL 2014