REVIVE MARKETING
Name: Eileen French Jordan
Location: Pittsburgh, PA
Business Name: Revive Marketing Group
Industry: Advertising
www.revivemarketinggroup.com
GIVE US YOUR ELEVATOR PITCH ABOUT YOUR BUSINESS.
Revive Marketing Group is a boutique advertising agency
based in Pittsburgh, PA specializing in branding, public relations, social media, marketing strategy, digital, and events.
Revive's approach is one of community and connectivity,
creating unparalleled client experiences, lasting impressions, and collaborative partnership opportunities.
ical AND creative and not have to choose. I also credit my
husband, Patrick Jordan, and my best friend and partner in
Revive, Jack Bellas, as influencers- they are both extremely hard working, creative, and supportive people. I have to
pinch myself pretty often because I can't believe how lucky
I am to have been surrounded and encouraged by some of
the most talented people I have ever met.
HOW DID YOU GET STARTED?
Six years ago, my business partner (and best friend), Jack
Bellas and I had a handful of clients from our media days
who expressed interest in working with us regardless of
what company we represented. At that time, we knew it was
right to take the leap to go off on our own and create Revive.
It was extremely humbling to have that kind of professional
support at a pretty young age so we did, and continue to do,
our very best and show our gratitude to clients who believe
in our work.
WHAT ADVICE WOULD YOU TELL YOUR YOUNGER SELF
JUST STARTING OUT?
Trust your instincts. Every time I override my "gut feeling",
particularly where people are concerned, I end up wishing I
would have just trusted myself from the start.
WHAT DRIVES YOU TO KEEP GOING, ESPECIALLY WHEN
THINGS GET HARD?
Laughter! No matter how busy and grueling things get, Jack
and I and our amazing team can always find the positive
and ALWAYS find the humor in nearly every situation.
WHAT HAS BEEN YOUR BEST SUCCESS STORY IN YOUR
CAREER?
I feel like every satisfied client is a success story. I am really
proud of every single project we do/ have done. I am really
excited about the work we are doing with the Urban Redevelopment Authority, the Mayor's Office, and NextPittsburgh
on a project that launches in early October called the Next
3 Days. It's a project that spotlights Pittsburgh communities and the inaugural neighborhood is an amazing place
in Pittsburgh, Troy Hill. It's so inspiring and rewarding to be
able to apply our marketing strategy and event skill sets to a
project that will positively impact our community.
WHO IS YOUR BIGGEST ROLE MODEL/INFLUENCER?
My professional mentor, Mary Beth Beggy, who is no longer
with us, has always been my inspiration and a driving force
in my personal and professional life. I miss her every single day and she is the person that showed me that I could
create my own reality professionally. That I could be analyt46 | Holl & Lane, Issue 3
WHAT ARE YOUR TOP 3 TIPS FOR ASPIRING FEMALE ENTREPRENEURS?
1- Work/ life balance is the biggest challenge- I still struggle
with it and probably always will. Try your best and listen to
your friends and family when they tell you to take a break!
2- It's inevitable that you will encounter some serious sexism. People will not take you seriously because you happen
to be wearing lipstick (men and even some women). Stick to
your guns and continue to be assertive, professional, knowledgeable, and courteous.
3- Don't let the "b" word and the "e" words get you down. As
women, we get stifled as being "emotional" when we are being passionate. We get "bitch" or "bossy" when being assertive. Just do you! You wouldn't be able to have a business if
you weren't assertive or passionate.
WHAT IS THE BIGGEST LESSON YOU'VE LEARNED?
To listen more, and talk less. I am a talker! But I have
learned over the years, that listening is the more valuable
of the two in business. You cannot truly help a client, or be
effective, if you don't truly listen to their wants, desires, and
nee