What they told us
14%
To stay involved
after retirement
from playing
15%
As a career
choice
15%
Through a
child/young
relative playing
64%
would actively
recommend
other coaches
to join the CA
39% (majority)
coach because
they want to
help out at their
local club
What’s important to your
membership?
Very few members are looking
to leave
98% 96% 91% 79% 82% 88% 34% 25%
Insurance Coaching
resources Local
events and
workshops Access
to CA
branded
clothing
and
equipment members in
2014 were
still
members
at the end
of 2016 said they
intend to
stay a CA
member
until they
stop
coaching 1⁄3 have
been
members
more than
10 years ¼ have
been
members
more than
six years
“The results demonstrate that ECB CA is valued
and well-liked by its members with many of them
indicating they would recommend it to another
coach. A retention rate of over 80% is high when
compared to similar bodies and this is reflected by
the vast majority of members remaining part of
the association until they retire from coaching.
The insight provides the scope to continue to
develop products and services as well as detailed
support for county associations. I would like to
thank everyone that took part in the surveys and
focus groups.” - David Gallagher, ECB CA Manager.
Most reasons for leaving are unavoidable:
25% left because they stopped coaching
As opposed to:
1% left because they were dissatisfied with
membership benefits
4% thought it was poor value for money
Research led by: Andy Burgess, George Craven,
Mark Sweeney and Max Dickman, all from Two Circles.
Understanding CA
9