KLEINHANDELSTORIES
Retail
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tales
Reasons Why the Customer
Is Always Right
WE’VE ALL HEARD THE OLD SAYING THAT “THE
ARE FOUR REASONS WHY: and associates as human beings. Business ethics classes also
teach that all departments within a business establishment
should have a uniform code of conduct. This code of conduct
should display the heart of the business, which should include
love and loyalty to their customers.
The Customers Make the Business It Sets a Standard of Customer Service Excellence
One reason that many businesses still go by the “customer is
always right” - standard is that they know how important their
customers are. A business without customers is just a group of
people pitching a product to deaf ears. The customer is always
right because, as a business, you want your customers to return
as well as feel welcome and appreciated. Many businesses lose
sight of this fact when they become wealthy, not realising that
they can still lose everything without the love and loyalty of
their customers. “The customer is always right” also sets a standard for the cus-
tomer service department that strives for excellence. Customer
service experiences are one of the leading causes of customer
loyalty and customer loss. Every customer matters. Therefore,
businesses should strive to create an environment of consistent
extra-mile type service. It is essential for you to communicate
effectively so that you and your customers can find the best
possible solution for any issue.
CUSTOMER IS ALWAYS RIGHT”. BUT IS THE CUS-
TOMER REALLY ALWAYS RIGHT? OF COURSE! HERE
The Backlash Could Be Devastating
The backlash from displeasing just one customer can be de-
vastating to a business model. Just one disgruntled complaint
can leave a business with a poor reputation on social media.
An established business may also lose a lot of profits behind
the ordeal. When it comes to new business, they may not be
able to recover from damage like this because of how new it is.
Things like this can really sink your business, even with the help
of a reputation management company.
Allowing the customer to be right in the midst of disputes is the
smart way to handle business relations. It is not worth risking
destruction by insisting on being right. Sometimes it is best to
just stay focused on the bigger picture and let things go. It is
also essential that you don’t forget the customers that helped
make your business what it is today.
Source: From winthecustomer.com
It’s Good Business Ethics
Making the customer right at all times is a positive business
ethic. Any business owner who has studied business adminis-
tration knows that because of the assortment of courses they
have to take that cover that very topic. In programmes like this,
students learn the essentials of a variety of subjects such as
financial management, marketing management and business
ethics. Business ethics is a group of morally correct actions that
further the reputation of the business by treating customers
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