KLEINHANDELSTORIES
Retail
tales
4 In-Store Marketing
Strategies worth considering
DIDIGITAL MARKETING AND TRADITIONAL AD-
VERTISING OUTLETS PROVIDE FANTASTIC OPPOR-
TUNITIES TO DRIVE BUSINESS INTO YOUR STORES.
HOWEVER, THERE’S A SECRET TOOL THAT IS RE-
SPONSIBLE FOR CONVERTING CUSTOMERS ONCE
THEY ARRIVE - IN-STORE MARKETING.
In-store marketing strategies control the customer experience
and dictate how visitors engage with their brands and eventual-
ly make purchases. With just a few steps, you can improve your
in-store experience and convince more customers to buy your
brand.
Check out these in-store marketing strategies to increase sales
at your Hinterland store.
The nature of audio means everyone will be aware of the
information, even if they’re not looking at your store’s signage
or talking to one of your employees. While entertainment is
an important part of the customer experience, so is education.
Customers turn to your brand because they think it is the most
reliable and that you provide something they can’t get any-
where else.
Make sure you’re providing the right information to customers
and positioning yourself as an expert in the field.
3. Make Your Entertainment Related to Your Brand
If you distract customers while they wait with music, TV, digital
trivia and other entertainment options, make sure the content is
relevant to your brand and supports your overall vision. Setting
up a public radio or broadcasting a television channel means
you’re at the mercy of other content creators. They might play
an inappropriate song or broadcast a competitor’s commercial.
1. Offer Free WiFi 4. Reach Out to Customers for Surveys
One of the easiest ways you can market to customers at your
branch is with free WiFi. Customers receive your marketing
messages when they sign in, allowing you to promote various
products and services on offer. Many companies rely on customer surveys to solicit feedback
on performance and potential improvements. The cashier
typically gives instructions to customers with survey codes on
their receipts. However, by the time the customer gets home,
they have long forgotten about the survey and won’t make the
effort to complete it.
WiFi marketing also has branding benefits that customers
appreciate. They are more entertained when they’re playing
on their phones and will have more patience when waiting
for your staff. This means they are likely to be happier and will
return to your business again in the future.
2. Share Audio Messages with Shoppers
Overhead messaging is a powerful in-store marketing tool to
use to talk about upcoming events and promotion opportu-
nities. You can create quick ten-second sound bytes or store
announcements to encourage people to try a new product or
sign up for a service.
Instead, consider setting up in-store surveys where customers
can offer feedback before they leave your location. This could
be as simple as setting up a few interactive touchscreens at the
exit or asking an employee to survey people before they leave.
You can even offer a discount on future services after they
complete it. This shows that you’re listening.
Edited for the Hinterland perspective from spectrio.com
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