HelloBiz Nov2017 HelloBiz6 | Page 37

many rewards is to dedicate yourself to producing a massive amount of work [part of this involves discovering how the great ones “game-sheet” their goals + schedule their weeks + install remarkable habits + pivot around failures]. This not only allows you to get in the 10 years of deliberate practice time that Anders Ericsson, the pre- eminent researcher in the field of peak performance, has found is the price of admission for genius-level results, it gives you a gargantuan advantage over your competition because at least one of your outputs will become The Sistine Chapel Ceiling of Your Marketplace. 4. Apply the 1% Win Concept. What made Google, Uber, Nike and Amazon legendary firms was not one giant move that galvanized their greatness on a sunny Monday morning but a series of tiny iterations done daily. Extraordinary businesses are much more about evolution than revolution. And small, daily, seemingly insignificant This applies to human performance too. Researchers use the term “The Mundanity of Excellence” to describe the fact that what makes the best the best isn’t natural talent or luck but character and the application of a series of simple, specific and learnable methods that those stuck in the 95% are simply unaware of. This is why learning truly is the antidote to regret. And the “undercapitalization” of your potential to achieve legendary business and personal results. For now, just commit to elevating your business + personal life 1% each day. At the end of your first year, you will have optimized that “sport” over 365%. 5. Shift from “The Superficial Mindset” to “A Mentality of Granularity”. Commerce is currently suffering from what I call “The Collective De- professionalization of Business”. Some people working on a platform at a train station - being paid to help customers - are not available to answer questions because they are chatting on their phones with their friends. improvements lead to staggering results, over time. 38 | HELLOBIZ NOV 2017 Some security guards - responsible for keeping an eye on valuables - are spending their focus watching videos of dogs dancing on social media. Some servers in restaurants are neglecting their clients while they are texting about the latest celebrity gossip. So few people are genuinely devoted to becoming BIW [Best in World] at what they do anymore. So few performers are willing to study their crafts to rise to legendary. And so few producers have the wisdom + guts to go ultra-deep in their understanding of the subject of their focus. Yet, the elite players all have one thing in common: concentration of focus and a granular approach to the few priorities they’ve decided to build their lives around. Get this way of being right and you’ll be unbeatable in your field. It’s your turn. Now IS your time. This IS your moment. Love + respect, Robin Sharma