Hope you’ re superb. I spent 3 hours deconstructing the key insights I’ ve learned advising billionaires and helping companies like Nike, Starbucks, Microsoft, Oracle and GE reach their next levels of market leadership.
In the high-value message below, I’ ll walk you through some of the most valuable ones.
I should mention to you that the content below is robust and rich. Took me a lot of time to handcraft it.
All I ask is that you study it. And then exercise the strength to implement everything I’ ve so willingly shared.
The information below is NOT for people interested in superficial approaches and entrepreneurs unwilling to make the time to read deeply, think rigorously and invest in getting significantly better at what they do. I know [ and appreciate ] that this is not you and that you’ re serious about becoming a great master of your field...
Ok.... so let’ s start...
... in your moments of finest quiet and highest understanding, you know that there is something special within you.
Remember those times in your life where everything just seemed to work?
... your mindset was lean, undistracted and pristinely focused on the vital few pursuits that most fueled your fire.
... your heartset was dialed in so that everything you did was performed with joy, wonder and zero remorse over the past.
... your healthset was calibrated so your energy was strong and your stamina was superb.
... and your soulset was at peak so you felt you were living for a mission that was so much bigger than yourself. Your life was overflowing with meaning.
I call these periods of our lives when we are operating at AWC [ Absolutely World-Class ],“ seasons in the pocket.”
And after working with many of the planet’ s most successful and influential business and sports titans for going into my third decade, I wanted to distill some of the daily tactics I’ ve taught them to make these phases of elite behavior vastly more consistent. And predictable.
1. Release the result and love the process.
I’ ve advised NBA stars and one of the key elements I help them focus on is letting go of the addiction to winning and relaxing into an adoration of the process.
The best athletes, entrepreneurs and change-generators all learn to understand that the quality of your practice sets up the caliber of your performance. And detaching from the ultimate end-goal frees up your passion and talents for mastery of daily training.
2. Manage the down draft of your upper level.
What I mean by this is that every gift that makes you special in one area carries with it a weakness in another area. The billionaires who reach out to me to help them dramatically improve their businesses are often undefeatable in their ability to produce products at rare-air quality levels, with a monomaniacal attention to the tiniest of details.
Yet, that same trait makes them demanding, difficult and obsessive in their personal lives.
Wildly creative people birth gamechanging ideas. Yet they often struggle with structure, schedules and order.
Cultural heroes are often so invested in improving the world that they have zero time for their families.
To stay in the pocket of your own original greatness, grow the awareness to manage the downsides of the strengths you’ ve been blessed with.
3. Outproduce your industry peers.
One of the ways true titans of business win is that they view themselves as“ extreme makers”.
A primary protocol to receive
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