Hello Sugar Playbook October 2013 | Page 8

SE L L OU T L O U D - S EL L I N G B E H AV I O U R S SPARK INTEREST! HOOK HER UP! Ask open-ended questions to find out what she needs and then INTRODUCE her to Hello Sugar. The “free drinks” party bra is also THE fashion accessory of the season. It pumps up any outfit (day or night)!” RECORD YOUR PICK UP LINE: SHARE YOUR PASSION SHARE THE TRIPLE THREAT! (FEATURES, BENEFITS & FASHION) • he ‘Up 2 Cups’ bra got BLINGED OUT T with rhinestones and no-show lace. •  o over-the-top with the “DIVA G NECKLACE”! Attach to the bra or wear alone to rock the look even more! STICK TO THE BASICS! •  et her to the fitting room, add-on G the match back and build her bra wardrobe. (Brazilian and G-String) •  ust like the bra, the panties have all J the bling with no-show features. RECORD YOUR PERSONAL TESTIMONY: “  I don’t need another little black dress with all these choices! I just swap my HELLO SUGAR and it completely changes the look of my outfit!” RECORD YOUR MATCH BACK TESTIMONY: HELLO SUGAR - SELL OUT LOUD