TABLE OF CONTENTS
2 ROM THE DESK F OF DAWN WILLIS, DESIGNER: Takes us behind the scenes of the latest launch. 4 DESIGN DIARY HELLO SUGAR: See what inspired our most glammed up launch yet!
6 STRIPPED DOWN HELLO SUGAR: The lace, the bling, the dirty details of this super sexy collection! 8 OUT LOUD: SELL Give her some sugar with selling behaviours that entice her to buy!
10 MARKETING MADNESS: It’s a party! See what marketing is doing to spice up this crazy hot launch!
11 IELD NEWS: F See why the sales associates are sweet on Hello Sugar!
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