FROM THE DESK OF DAWN WILLIS,DESIGNER:
I could not be more excited to talk to you about the new Hello Sugar launch! Sexy has gone glam this season with our new satin lace. It offers a more elevated level of sexy that makes our girl feel a little more luxurious. This is truly our most glamorous collection yet! We’ve gone for rich colors that are both playful and seductive in the frame that takes her Up 2 Cups! The holidays are right around the corner, which means it’s party time (isn’t it always?) and time to bring on the shine! We’ve really upped the bling factor with glitzed-out metallic and stone embellishments as well as the new detachable necklace she can place on each and every Hello Sugar bra! Join the Hello Sugar party by using this Playbook as your guide to our sexy and exciting inspirations. It’s a collection so fierce it should never be covered with clothing!
Enjoy!