Healthly learning in SMEs version 1 | Page 34

Business Transformation Model BEFORE Enablers Leadership •Need for marketing activity to generate more visitors. •Real time access to management data. •Increase spend per visitor. •Reduce utility bills. •Increase the profitability. •Increase turnover. Reduce operating costs. Results People Processes •Conflicting management priorities •Lack of management and supervisory skills. •Lack of marketing resource. Policy & Strategy •Need for a marketing strategy •Need for an IT and web strategy. •Requirement for active involvement of managers in developing the business. Partnerships & Resources •Need for real time stock control and sales data •Access to wider range of supplie