Business Transformation Model
BEFORE
Enablers
Leadership
•Need for
marketing activity
to generate more
visitors.
•Real time access to
management data.
•Increase spend per
visitor.
•Reduce utility bills.
•Increase the
profitability.
•Increase turnover.
Reduce operating
costs.
Results
People
Processes
•Conflicting management priorities
•Lack of management and supervisory
skills.
•Lack of marketing resource.
Policy &
Strategy
•Need for a marketing strategy
•Need for an IT and web strategy.
•Requirement for active involvement of
managers in developing the business.
Partnerships
& Resources
•Need for real time stock control and
sales data
•Access to wider range of supplie