Healthly learning in SMEs version 1 | Page 33

Business Transformation Model BEFORE Enablers Leadership •Need for marketing activity to generate more visitors. •Real time access to management data. •Increase spend per visitor. •Reduce utility bills. •Increase the profitability. •Increase turnover. Reduce operating costs. Results People Processes •Conflicting management priorities •Lack of management and supervisory skills. •Lack of marketing resource. Policy & Strategy •Need for a marketing strategy •Need for an IT and web strategy. •Requirement for active involvement of managers in developing the business. Partnerships & Resources •Need for real time stock control and sales data •Access to wider range of suppliers. Technology •Revised website required. •Introduction of EPOS tills required •Improved ICT support contract required. ICT strategy required INVESTMENT •Technology required to run the business processes and provide management information. •Clarification of manager roles and areas of responsibility. •Stock control and ordering of products required to more streamlined. Processes required integration with management controls People Results •Training needs analysis required at all levels. •Managers given access to management information. •Staff development programme implemented. Improved customer care required. Customer Results •Improve the customer experience •Attract visitors from wider geographic area. •Improve the product range. •Increase the footfall. •Maximise the cross selling opportunities. Be recognised for quality in plants, gifts and food . Society Results •Implementation of alternative ‘green’ power sources. •Recruitment and development of staff. Efficiencies •Reduction on stock holding •Reduction on errors associated with Zero VAT items. •Minimise all waste throughout the operation RETURN Key Performance Results •Increase in turnover. •Increase in profitability •Reduction on value of stock held. •Increase in number of visitors •Increase in the spend per visit •Greater price negotiation with suppliers •Reduction on utility costs •Improved staff morale •Affiliate marketing opportunities.