Ostomy Care Market - Global Industry
Insights, Trends, Outlook, and Opportunity
Analysis, 2018-2026
Ostomy refers to a surgical procedure that allows the passage of bodily wastes through a surgically
created stoma or aperture on the abdomen into a prosthetic such as a pouch or bag placed outside
the body. Ostomy is performed on patients suffering from various medical conditions, including
cancer, birth defects, diverticulitis, incontinence, and inflammatory bowel disease. This procedure is
also performed on patients suffering from severe abdominal and pelvic trauma caused due to
accidents or severe injuries. Ostomy is also known as continent diversion surgery and can be
performed on patients of all age groups. The procedure does not affect life expectancy of an
individual.
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Ostomy leads to elimination of waste material from the body through stoma, which is part of the
intestine that lacks presence of contraction muscles, thus resulting in loss of control of the
individual on excretion of gas or solid waste from the body. The waste is automatically collected in
a plastic bag or pouch that holds the waste and helps block the smell at the same time. Ostomy leads
to rerouting of bodily waste from its usual path that can result due to malfunctioning parts of the
digestive or urinary system. Depending on the severity of the patient, the ostomy can be temporary
or permanent. The most common types of ostomies involve colostomy, ileostomy, urostomy, J-
pouch, and continent urostomy among others.
Market Dynamics
The rising number of ostomy procedures being performed is the primary factor responsible for
driving growth of the global ostomy care market. For instance, according to National Center for
Biotechnology Information, around 100,000 people underwent operations resulting in colostomy or
ileostomy in the U.S., in 2014. Increasing prevalence of inflammatory bowel disease is also