based E-pharmacy startup, is providing 20% discounts offers on its medicines. Moreover, these
kinds of discount are widely aiding in growth of the market. Increasing prevalence of lifestyle
diseases such as high blood pressure, diabetes, cardiovascular diseases, and obesity etc. is also
expected to increase demand from products from E-pharmacy. For instance, according to data
published by World Health Organization (WHO), globally, the number of people with diabetes
increased from 108 million in 1980 to 422 million in 2014. According to WHO in 2017,
cardiovascular diseases is the leading cause of death worldwide, about 17.7 million died from
cardiovascular diseases in 2015.
Increasing investment by private players and initiatives taken by governments is expected to
drive growth of the global e-pharmacy market
Key players in the market are majorly investing to scale-up online pharmacy business, which is
projected to drive growth of the global e-pharmacy market in the near future. For instance, in 2017,
Zur Rose AG, a Switzerland-based online pharmacy company, invested US$ 237 million to expand
its business in Germany. Furthermore, initiatives taken by government to establish well developed
online infrastructure and provide high speed internet connection is driving growth of the market.
For instance, in 2015, Indian government launched Digital India program with the motto 'Power to
Empower'. Under this program, government aims to digitalize India by providing high-speed
internet networks in rural areas. Such initiatives by Indian government is expected to positively
affect the E-pharmacy market over the forecast period.
The global e-pharmacy market was valued at US$ 31.5 Bn in 2016 and is expected to witness a
CAGR of 16.5% over the forecast period (2017–2025).
Increasing penetration of online pharmacy due to lucrative strategies deployed by key players
Offers and discounts on E-pharmacy channel is a major factor attracting consumers towards it. For
instance, as on April 2018, 1mg, an E-pharmacy company in India, is providing a discount of 12%
on over-the-counter (OTC) drugs. Free home delivery, and free returns are other two important and
attractive features of E-pharmacy channel. Thus, evolution of E-pharmacy channel has resulted in
availability of products at every doorstep and also, at significantly lower price. Moreover,
increasing internet penetration across the globe has expanded the customer base for these E-
Pharmacy companies. For instance, according to data published by World Bank, only 12.58% of
total population were using internet in 2012 in India, which has increased to 29.5% in 2016. The
growth rate of internet coverage is similar in developing economies such as China, Brazil, and
Mexico.
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pharmacy-market-1544
E-pharmacy companies have gained significant market share in urban, however, these companies
have not been able to effectively target rural areas. Low literacy rate, lack of internet facilities, weak
supply channel, and lack of awareness about these channels are the prime reasons for this scenario.
Moreover, rural population still accounts for significant share in total population. According to the
World Bank data, about 2 in 3 people in India, and 2 in 5 in China lives in rural area in 2016. High
percentage of population living in rural areas with low or no access to online pharmacy has
inhibited the growth of E-pharmacy market.
Key players operating in the E-Pharmacy Market includes The Kroger Co., The Walgreen
Company, Express Scripts Holding Company, CVS Health, Zur Rose Group AG, Giant Eagle, Inc.,
Walmart Stores, Inc., OptumRx Inc., 1mg, and Netmeds.
Detailed Segmentation: