E-pharmacy Market - Global Industry
Insights, and Forecast to 2025
E-pharmacy refers to online platforms that provide pharmacy products to consumers at their
doorstep. Consumers have to order their requirement by mobile application or website, and the
online pharmacy company delivers their products at the given address. E-pharmacy is also called as
internet pharmacy or mail-order pharmacy. E-pharmacy companies provide both over-the-counter
(OTC) dugs and prescription drugs. For ordering prescription drugs, one has to upload its
prescription online. Increasing internet penetration has supported growth of E-pharmacy market in
the recent past and is expected to witness high growth in the near future. For instance, according to
the data published by The World Bank, around 34.3% of total population were using internet in
China in 2010 which has increased to 53.2% in 2016. E-pharmacy market in developed economies
such as North America and Europe is well developed, however, the market in emerging economies
such as India is at nascent stage, and growing rapidly.
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Market Dynamics
Increasing investment and funding in key region such as Asia Pacific and Europe to scale up and
expand their online pharmacy business and this is expected to drive growth of the global E-
pharmacy market in the near future. For instance, in 2017, Zur Rose AG, a Switzerland-based
online pharmacy company raised US$ 237 million to expand its business in Germany. Furthermore,
the increasing usage of internet is also expected to drive the growth of market. For instance,
according to data published by the World Bank around 87.5% of total population of U.K. were
using internet in 2012, which has increased to 94.8% in 2016. Strategies deployed by major E-
pharmacy key players such as free delivery, and lucrative offers and discounts is also expected to
increase the adoption of E-pharmacy by population. For instance, in April 2018, Netmeds, an India-