Healing and Hypnotherapy Volume - 3, issue 12, I June 2019 | Page 24

with, make more of an effort to touch more often. Touching is incredibly powerful. We just don’t give it enough credit. It makes you more persuasive, increases team performance  improves your flirting…. heck, it even boosts math skills. Touching someone you love actually reduces pain. In fact, when studies were done on married couples, the stronger the marriage, the more powerful the effect. In addition, holding hands with someone can help comfort you and your brain through painful situations. One fMRI study scanned married women as they were warned that they were about to get a small electric shock. While anticipating the painful shocks, the brain showed a predictable pattern of response in pain and worrying circuits, with activation in the insula, anterior cingulate, and dorsolateral prefrontal cortex. During a separate scan, the women either held their husbands’ hands or the hand of the experimenter. When a subject held her husband’s hand, the threat of shock had a smaller effect. The brain showed reduced activation in both the anterior cingulate cortex and dorsolateral prefrontal cortex— that is, less activity in the pain and worrying circuits. In addition, the stronger the marriage, the lower the discomfort-related insula activity. So hug someone today. And do not accept little, quick hugs. No, no, no. Tell them your neuroscientist recommended long hugs. :)) A hug, especially a long one, releases a neurotransmitter and hormone oxytocin, which reduces the reactivity of the amygdala. Research shows “getting five hugs a day four weeks” increases happiness big time. Don’t have anyone to hug right now? No? (I’m sorry to hear that. I would give you a hug right now if I could.) But there’s an answer: neuroscience says you should go get a massage. The results are fairly clear that massage boosts your serotonin by as much as 30 percent. Massage also decreases stress hormones and raises dopamine levels, which helps you create new good habits…  Massage reduces pain because the oxytocin system activates painkilling endorphins. 6